Whether you want ongoing access, a fast diagnosis, or a deeper engagement — here's exactly what each one is, what it costs, and who it's right for.
In Practice is a paid community for working marketers and business owners. Every week you get a live call, new content, and access to a growing library of tools and Claude skills built around real marketing expertise. The tools are built on actual methodology — not generic prompts. The skills are pre-loaded with 11 years of marketing judgment. The weekly call is never a pitch. It's just an hour with someone paying close attention to a space most people find overwhelming.
This is for you if you want to stay current, build your AI marketing capabilities over time, and have somewhere to bring real questions and get real answers every week.
Quick win first. Install a Claude skill or open the OCEAN tool today. Depth is available whenever you want it.
The Strategy Sprint is a focused, bounded engagement. You fill out a pre-sprint questionnaire that gets the context out of the way before we talk. Then we spend 60 minutes moving across five layers of your marketing: positioning, messaging, content, AI usage, and resource reality. Within 48 hours you receive a one-page action plan and a custom AI tool built specifically for your business.
No retainer required. No six-week discovery phase. No deck full of recommendations you file and never open. One session. One deliverable. A hard deadline.
This is for you if you can name a specific problem — something feels off about your positioning, your content isn't converting, you're not sure how AI fits into your workflow — and you want a fast, expert answer rather than a long engagement to get there.
The Sprint is also the natural first step before consulting. It clarifies what ongoing work would actually look like — for both of us.
This is for when you want more than a community or a single session. An ongoing consulting relationship means regular contact, shared context that builds over time, and someone thinking alongside you on strategy, execution, and where AI fits into your specific business.
The scope is custom because the work is custom. Some clients want a thinking partner for major decisions. Some want someone building AI systems alongside them. Some want strategic oversight of a marketing operation they're running themselves. The engagement is shaped around what you actually need — not a standard package.
This starts with a conversation. Not a sales call. A genuine scoping discussion where we figure out together whether there's a fit and what the work would actually look like. If you're not sure whether this is what you need, the Sprint is usually the right first step — it surfaces the scope of what ongoing work would even be.
I take on a limited number of consulting clients at a time. If you're serious about this, don't wait to reach out.