News: Using Video To Boost Your Email Clicks by 300% (Via Entrepreneur)

Are the emails you send out on behalf of your brand unique? Are people compelled to open them and see the message you’re trying to deliver? If not, here’s something that will probably help.

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Nowadays, we get so many emails from so many different sources. It can be hard to stand out in that inbox. What makes this even more challenging is the fact that your email is getting pushed further and further down the recipient’s inbox as time goes on, leaving our messages hoping to get attention.

However, like many things in life, there is a way to stand out in people’s inbox if you are willing to put in a little more work.

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Just like we see on our favorite mediums today, video can be very popular within people’s inboxes. MarTech Advisor says that adding videos to your email content can boost click rates up to 300 percent!

Although seeing “video” in an email subject line or within a preview has gotten me to open many emails in the past, I have a feeling that you’ve experienced this feeling before too.

I recently found this article feature in Entrepreneur that gives some actionable tips around using video content in your email marketing. These tips were so good that I couldn’t resist sharing!

You can click here to read the full article on Entrepreneur.

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