Hey, It's Rouk
Built by a marketing strategist, not another AI guy. I make videos, tools, essays, and experiments for marketers trying to understand what AI actually changes about the work.
If YouTube sent you here, pick the next step.
Videos on AI workflows, tools, packaging, and the parts of marketing that still need judgment.
ReadGet the notes behind the work: essays, experiments, and what I am learning as I build.
ExploreAI focus groups, HyperFrames workflows, and proof artifacts from the channel.
AboutThe short version: marketer first, AI builder second. The order matters.
Most AI marketing content feels like it was made by someone who discovered marketing after discovering ChatGPT.
That is not what I am building here.
I use AI because I care about better marketing work: sharper strategy, faster workflows, stronger creative systems, and fewer generic outputs pretending to be useful.
The channel is where I show the thinking. This site is where I keep the work behind it.
The short version: I spent years in marketing and advertising before I started building with AI. That order matters.
If you came from YouTube, this is the easiest place to find the next thing. Some of it is polished. Some of it is still in public-beta mode. That is kind of the point.
Breakdowns, workflows, tool tests, and the occasional thesis I cannot stop thinking about.
Go to YouTube ReadNotes on marketing strategy, AI workflows, and the experiments I am building behind the videos.
Join belowYour AI Focus Group, HyperFrames workflows, pressure-testing labs, and whatever else survives the messy middle.
More coming hereIf you are trying to bring sharper marketing strategy or useful AI workflows into a real business, this is the lane I am building toward.
Rebuilding this nextAI should make marketing sharper, not more generic.
The tools matter too, obviously. But they are only useful when they are attached to judgment, taste, audience understanding, and an actual workflow someone can use on Monday morning.
That is the thread running through the videos, the tools, and the experiments: use AI to make the work better, not to make more average stuff faster.
P.S.
This site is intentionally lighter than it used to be. I am rebuilding the work around the channel as the channel gets clearer.